5 Ways to Generate More Sales Leads for Your Business
In an ever-evolving market dynamics, business-client relationships are not easy to make and even more difficult to maintain. Whether you're a seasoned entrepreneur or just dipping your toes into the market waters, generating sales leads will be an ever-present challenge. Which makes sales leads – the lifeblood that keeps the heart of commerce pumping. Fear not, for we've curated a collection of 7 inventive strategies to keep you afloat while growing your customer base.
1. Happy Customers Equals to More Sales Leads:
Your current customers should be the integral part of your sales strategy as no one advertises like your current customers. Not only they’ve used your products or services, they come with warm referrals, which are way more powerful than cold calls or emails.
“It’s true that I shop according to my preferences, but if the shop/brand is recommended by a friend, it's easier to make a choice” — Review by a Customer.
However, beyond connecting with clients while making sales and providing prompt customer support service, businesses skip out on utilising the potential of customer reviews, let alone asking them for referrals. Think about this, while buying a product/service, how often do you check the reviews or consult a friend? Well, as per Global Newswire reports - over 95% of customers rely on product reviews before making a purchase, with 58% of these consumers showing a willingness to pay extra for products with positive reviews.
Here’s how you must proceed:
- Ask your sales team to make mandatory periodic calls to ensure your client’s satisfaction.
- Set up quick calls to listen to their suggestions regarding the product or service while letting them know how much you appreciate the relationship.
- Ask your customers to provide product review on social media (if your business is digitally active) or recommend friends who might be interested.
2. Utilise the Power of Social Media:
What is visible, sells — It's as simple as it sounds.
In today's digital age, social media platforms have become the bustling marketplaces of the modern world. They offer businesses an unprecedented opportunity to showcase as well as provide a dynamic stage to build your brand story while engaging your potential customer with quality content. By leveraging social media platforms like Facebook, Instagram, Twitter and more, your sales team can create effective inbound marketing strategies. A marketing type, which is known for attracting prospects by creating valuable content and fostering relationships.
And, what better way to promote your business content than social media!
Did you know, shoppers who are influenced by social media are 4x likely to spend more on purchases. — Deloitte.
- Create engaging posts, videos, and stories that resonate with your target audience.
- Use high-quality images and videos to showcase your products or services in the best light.
- Respond to comments, messages, and mentions promptly to foster a sense of community and trust.
- Utilise the powerful targeting options available on social media platforms to reach your ideal customers.
- Partner with influencers in your niche to amplify your brand's reach and credibility.
- Encourage user participation and engagement by running fun and interactive contests and giveaways on your social media handles.
However, if you are in mood to spread the word, via a good-old tested & way, outbound marketing strategies may work wonders for you to generate more sales leads for your business.
3. Outbound marketing:
The Ads who have made it to the city hoardings, lived forever in our minds; and that too rent-free!
Bold, Creative and Engaging is the first impression of outbound marketing. A tried-and-true method of reaching out to potential customers directly, has been a cornerstone of marketing strategies for businesses. From radio jingles, television commercials to targeted email campaigns, outbound marketing has continuously evolved to meet the needs of businesses seeking to expand their reach and drive sales.
According to the latest trends, businesses are opting for sending personalized, eye-catching direct mail pieces to target audiences along with hosting workshops/seminars, and distributing branded merchandise to increase brand visibility and leave a lasting impression.
4. Revisit closed and lost opportunities:
Circumstances change, and what may have been a "no" in the past could be a "yes" now.
As enticing as ‘fresh leads’ are, there's often untapped potential hidden within those opportunities that slipped through the cracks.
Reach out to the ‘lost opportunities’. A genuine desire to understand their needs and concerns can sometimes reignite their interest in your offering. Also, Identify if there are any demographic or industry sectors where your sales efforts consistently fall short, or certain product features that fail to resonate with prospects. By recognizing these patterns, businesses can adjust their targeting, messaging, or product offerings accordingly.
Constantly Re- strategize sales pitches and plans as it seems necessary. Focus to Rekindle the relationships to turn a lost opportunity into a loyal customer. And, remember, they may choose to walk away but can Refer your product/services to others.
5. Create an Email Sequence:
Despite the common belief “who even reads promotional emails”, if it's done right, businesses can build brand loyalties that may last centuries with email marketing. While going for email marketing to generate sales leads you should know about the dynamic duo of email marketing — Trigger-based and Time-based emails.
Trigger-based sequences leverage customer actions or behaviours to deliver relevant and timely messages. Whether it's a welcome email for new subscribers or a follow-up based on a specific interaction, trigger-based emails create personalized experiences that resonate with recipients.
Time-based sequences rely on predetermined schedules or intervals to send emails, ensuring consistent communication with subscribers over time. From newsletters to product updates, time-based emails keep your audience engaged and informed on a regular basis.
Research says, around 99% of email users check their email every day, some as much as 20 times a day! So what's a better way to be seen?
Different businesses approach sales differently, however, one thing that’s common for any sales team is their constant struggle while managing leads.
Bonus Point: Lead Management System:
You know, your sales team needs it. Imagine a streamlined, organised hub where leads are nurtured, tracked, and converted into loyal customers with precision. It's the ultimate solution for maximising efficiency, boosting productivity, and skyrocketing sales performance. So, don't just imagine it – make it a reality.
Equip your team with SalesCaller.io and manage your sales like never before.