Simplify Lead Management to Empower Your Business

Identifying potential customers and generating leads is vital for every business, but curating the best leads for your business becomes challenging. When marketers invest eminent efforts in generating the best leads for their business, it is a crucial task to nurture those leads. According to the statistics by ViB, 

Generating more leads (49%) is the first priority and improving overall lead quality and conversion rates (46%) are the second and third most common priorities for marketers.
Effective lead management can be a game-changer for business owners. However, most businesses spend most of their sales budget on managing these leads. This can cause the budget to become inflated, and the business may not be able to properly focus on other departments.

Here are a few pointers that you can use to boost your business through effective management of leads:
Categorize the source of leads

Did you know that over a trillion dollars is spent on sales efforts each year? When a large amount of money is spent on sales, data has to be sorted to maintain the quality of leads. 
When it comes to finding a variety of leads, multiple sources can be used by marketers. They can use social media platforms, websites, magazines, articles, Google My Business pages, etc. to generate leads that give you more business. However, the sources may get mixed up and the leads will become difficult to maintain because different leads come with different contexts and requirements. Sorting all leads will help you classify leads and extract information easily. 

Keep the data clean

Make sure that the leads go through a quality check to confirm the information that has been gathered. Check the spelling mistakes in the names of the clients, errors in phone numbers, and errors in business names. If the leads contain a URL to a website, check them as well. Any kind of error in the details collected through lead generation can ruin your reputation if the errors are not corrected before approaching the client. According to Ruler Analytics, 
39.5% of marketers believe having access to more accurate data could improve their marketing efforts.

Strategy and Sales Cycle​​​​​​​

The people who manage a sales team must create the perfect strategy for converting their prospects into customers. Following are a few steps that can be followed:  

• Distribute leads to the right departments to decide how you approach the client as per the lead information. 
• If you are messaging your leads, create a template and a fixed format to save time and cover more leads.
• Schedule follow-up calls when the prospects are busy. Respect the time of your prospect and arrange calls at their convenience. According to Marketing Donut, ninety-two percent of salespeople give up after four “no’s,” but 80 percent of prospects say “no” four times before they say “yes.” Hence, all the sales reps must schedule follow-up calls at least five times before giving up.
• Keep a recording of all the calls and documentation of all the details. The information has to be 100% accurate.
• Analyze the performance of your team after every cycle to make the necessary improvements in the future.

Along with this, the correct hierarchy needs to be created so that the tasks are assigned to your team as per their expertise and specifications. 

It sounds like a lot of work, right? What if you don’t have a large business?

Small business owners don’t have a lot of resources to maintain their lead cycles. Large business owners also become overwhelmed when their lead count keeps increasing. For this, the business owners use multiple tools for managing their leads and end up spending a lot of money. According to HubSpot, 

45% of sales professionals are overwhelmed by how many tools are in their tech stack.
What if I tell you that you can manage all of these without spending too much money?
SalesCaller.io is perfect for effectively managing your leads. It comes with various other features that will make your sales process easy to handle. With SalesCaller.io, you can:  

• Use Auto Dialer - Increase Call Productivity
• Store Call Recordings: At a Single Location
• Upload or extract contact details in bulk.
• Track the location of field sales agents.
• Monitor and Manage Leads: Create Virtual Notes and Follow-Up Reminders
• Check reports and analytics of the performance of your entire sales team.
• Get the attendance of all the employees with the exact check-in and check-out times.

Moreover, if only one person is using SalesCaller.io, they can use it for free for life!
For the paid version, the pricing ranges from ₹99 to ₹5490 only!

All these features at such a low price? I think we have a deal-breaker here!

Download SalesCaller.io right now and enable effective management of leads to boost your business!